IAB/PwC Digital Ad-Spend Study 2012: UK up 12.5% to Almost £5.5bn
In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In...
Author: Copenhagen INK
Instagram brand adoption study february 2013 http:…
Instagram brand adoption study february 2013 lnkd.in/-hnG2H
Can Women in Advertising Really ‘Lean In’?
Digiday asked female ad execs from agencies like Team One, BBH and 72andSunny about their reactions to Sheryl Sandberg’s much-criticized feminist book “Lean In.” Via...
Enhanced Campaigns for Display: Powerful Bidding T…
Enhanced Campaigns for Display: Powerful Bidding Tools for a Multi-Device World – Inside AdWords lnkd.in/Ex86nr
5 Tips For Mastering Mobile Facebook Advertising h…
5 Tips For Mastering Mobile Facebook Advertising lnkd.in/_f9Xs5
Video Snippets Continue to Dominate Google Univers…
Video Snippets Continue to Dominate Google Universal Search Results lnkd.in/gPCkA9
Video Ad Sellers Chase TV Dollars
In a effort to tap into TV budgets, online video vendors are changing their tack. Via digiday,com
91% of Teenagers Will Buy a Smartphone for Their Next Phone
Piper Jaffray has published Taking Stock With Teens, a new report highlighting the hottest trends and purchasing preferences among U.S. teenagers. When it comes to...
Salesforce Just Made Another Quiet Acquisition htt…
Salesforce Just Made Another Quiet Acquisition lnkd.in/j8Ymje
Weibo: China’s ‘Twitter on Steroids’
What it is, how it works, and why it matters for marketers. Source: ClickZ Asia
IDC: Social Networks Overtaking Mobile Ad Networks
On Tuesday, IDC published an eye-opening new report highlighting that large mobile publishers like Facebook, Pandora, and Twitter are consistently gaining control over the display...
China’s Social Media Landscape 2013 – CIC CEO on Social TV, WeChat, and More
CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Source: ClickZ Asia
‘RTB: UK Takes the Lead’, by Nicolle Pangis, President of Real Media Group
Numerous <a href="http://www.exchangewire.com/blog/2013/03/08/adform-RTB-european-trend-report/” target=”_blank”>reports and <a href="http://www.exchangewire.com/blog/2012/07/09/european-RTB-focus-infectious-media-releases-its-spring-european-RTB-insight-report/” target=”_blank”>studies show just how the RTB market is exploding, with <a href="http://www.adexchanger.com/online-advertising/RTB-to-grow-59-annually-to-13-9-billion-by-2016-says-idc/” target=”_blank”>IDC estimating that global spending on...
How H&M uses Facebook, Twitter, Pinterest and…
How H&M uses Facebook, Twitter, Pinterest and Google+ lnkd.in/x7PJ-g
Is the CEO Obstructing the CMO/CIO Relationship?
What’s holding back the relationship between IT and marketing is that the customer is “owned” by the CEO, according to a new study. Via digiday,com
