Two thirds of shoppers prefer mobile web over apps
As part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed...
Author: Copenhagen INK
Inside Weather’s Data Bet
David Kenny wants to remake Weather as a data platform with a media business model. That means convincing marketers forecasts are a strong signal of...
Mun appointed president of 4As
Malaysia – The Association of Accredited Advertising Agents (4As) of Malaysia has elected Dato Johnny Mun (pictured) as president and Nicky Lim as vice-president. Source:...
Ivy Wong ventures into new mobile territory
Hong Kong – The ex-CEO of Next Mobile has embarked on a project to prove consumer-generated content is a real business opportunity. Source: Marketing Interactive
Facebook Home launches another jovial spot
Global – Facebook’s run of bad advertising campaigns continues for its up-and-coming Android system, Home. Source: Marketing Interactive
Monetise this: the connected experience
Sky Go There are opportunities for different players in this space to generate revenue or defend existing revenues from rivals. Sky Go is a great example...
‘It’s Time for the Next Step in Digital Advertising: Eyetracking’, by Darren Hamer, MD UK, Sticky
Have we left the brand advertisers behind? It’s time for non-response to receive insight in digital advertising. One of the big debates in the digital...
Tapjoy Behind Launch of PopcornflixGOLD
Well-respected mobile advertising juggernaut Tapjoy and Popcornflix – the feature film movie streaming platform owned by Screen Media Ventures – have announced availability of PopcornflixGOLD....
Inside Hearst’s Programmatic Play
Hearst sees programmatic as a platform to deliver better audience targeting at scale and provide real-time capabilities to both readers and advertisers. Via digiday,com
Top 80 Tools for Digital and Data Marketing
Consider these digital tools that can help build a clearer picture of your customer’s behaviors and actions. Source: ClickZ Asia
Privacy… what privacy?
Yes, we’re now more aware that companies have our data, but how far will the Hong Kong’s government’s Data Privacy Ordinance go to protect our...
Tiger consolidates global digital business
Global – Tiger Beer has consolidated its digital and social media account, awarding it to independent agency iris after a pitch. Source: Marketing Interactive
Facebook Launches Targeting Tied To Offline Buying…
Facebook Launches Targeting Tied To Offline Buying lnkd.in/vK3C9h
Move over body wash: Old Spice goes retro, introdu…
Move over body wash: Old Spice goes retro, introduces line of bar soap for guys lnkd.in/i2vSF2
Generating Consumer Advocacy in a Social & Mob…
Generating Consumer Advocacy in a Social & Mobile World lnkd.in/qHPx7C
Report: APAC is excelling in digital advertising h…
Report: APAC is excelling in digital advertising lnkd.in/-jb48e
