BlueKai Enters the CPG Market, Partners With IRI h…
BlueKai Enters the CPG Market, Partners With IRI lnkd.in/x-8Qqb
Author: Copenhagen INK
Brands Get Nervous About Data Ownership
As data becomes the new marketing currency, brands are beginning to ask questions about who is using theirs and for what purposes. Via digiday,com
China: Using Social Scoring to Assess KOL Effectiveness
A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand’s social value or influence. But each...
Yahoo Opens Online Outlet Stores in Hong Kong
The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Source: ClickZ Asia
Viddy Updates Its Mobile Video App With 30-Second…
Viddy Updates Its Mobile Video App With 30-Second Videos, New Filters, And Discovery Tools lnkd.in/p2mb6w
The Retargeting Blues
Wunderman’s Barry Kessel and Ed Fullman, former CEO Reunify offer their takes on how to improve ad retargeting. Via digiday,com
Chitika Data Directs Mobile Marketers to Tablets
Online advertising network Chitika has just released its latest Chitika Insights usage share data report for tablets. The report, which covers the March 2013 period,...
Passbook Proves a Winner in European Restaurant Marketing
Apple’s Passbook is fast-becoming a marketing cornerstone for European restaurateurs. According to details presented in a new case study, UK restaurant chain Harvester capitalized on...
Dove’s ‘Real Beauty Sketches’ Gets Parody Treatment
It’s a safe bet your campaign has broken through when it gets a very funny parody. Via digiday,com
Why the new Twitter Music App Will Score Well http…
Why the new Twitter Music App Will Score Well lnkd.in/_dKh-K
‘It’s Time for the Next Step in Digital Advertisin…
‘It’s Time for the Next Step in Digital Advertising: Eyetracking’ lnkd.in/PbJEZa
Great Expectations: The Story of Mobile Coupons?
As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of...
Internet Statistics Compendium
Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related...
Verizon Reports Strong Smartphone Sales
This morning, Verizon reported earnings for the first fiscal quarter of 2013, indicating that income spiked 15.8% to $1.95 billion in the three-month period ending...
eBay Sees Big Boost in Mobile App Users in Q1
On Thursday morning, global commerce platform and payments giant eBay reported revenue for the first quarter ended March 31, 2013. All told, revenue spiked 14%...
Twitter looks for ‘signals of intent’
Global – Following the footsteps of Facebook, Google and Instagram, Twitter’s ad system does some surveillance of its own. Source: Marketing Interactive
