SoftBank Sweetens The Bid For Sprint
Just weeks after being challenged by Dish Network in its acquisition hopes for Sprint Nextel, Japan’s Softbank raised the stakes in the bidding war today....
Author: Copenhagen INK
iOS 7: A Stud or Dud for Mobile Advertising?
With hardly an utterance of mobile advertising on stage at San Francisco’s Moscone Center yesterday for the start of Apple’s 24th annual Worldwide Developers Conference,...
How to Play With Boys
Morpheus Media CMO Shenan Reed says too many women in advertising sell themselves short. Via digiday,com
5 Actionable Things to Improve Your Website Conversions
Your website is just like a physical store. Consider these quick fixes you can implement to improve conversions. Source: ClickZ Asia
MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Capitalizing on Google’s forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced...
How The Met Office used analytics to improve its content marketing strategy
To find out exactly how this worked, I spoke to digital marketing and planning manager Simon Swan… Please briefly explain the problem you were trying...
‘Every Brand Will Soon Need a DMP’, by Robin Davies, UK Country Manager, Mediaplex
Data, and how to manage it, has become this year’s hottest topic. The concept of companies, or organisations, crunching data sets from multiple platforms, both...
The Pageview is Dead
Pageviews are the simplest way of measuring traffic but useless when it comes to brand advertising. Via digiday,com
Online Media Planning – Bangalore
As seismic shifts continue in the ways in which audiences consume media, advertising is traded, channels converge and targeting evolves, today’s digital marketer needs to...
3 Ways in Which Big Data Is Transforming Social Video Marketing
When it comes to “big data,” there is one question that content marketers want the answer to: can big data help us make The Next...
5 Reasons Why SMS Marketing is Smart for Small Businesses
If you’re a small business owner, you’re probably no stranger to the vast array of digital resources at your disposal for connecting with current and...
Google Says User Data is Private, Protected From PRISM
Following an announcement this afternoon from Facebook CEO Mark Zuckerberg, who affirmed that Facebook “is not and has never been part of any program to...
P&G Saves 25% on Digital Advertising Budget ht…
P&G Saves 25% on Digital Advertising Budget lnkd.in/CZxBFr
Translating Augmented Reality into augmented sales…
Translating Augmented Reality into augmented sales lnkd.in/V4cWT3
In Drive To Simplify, Facebook Will Ditch Half Its…
In Drive To Simplify, Facebook Will Ditch Half Its Ad Formats lnkd.in/ggQSsY
WPP and Twitter Strike Global Deal http://t.co/MbZ…
WPP and Twitter Strike Global Deal lnkd.in/3z6WYk
