Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media
The bank’s chief information officer shares his perspective on using social media for the feat. Source: ClickZ Asia
Author: Copenhagen INK
Adobe study finds only 8% pay attention to online…
Adobe study finds only 8% pay attention to online ads lnkd.in/pEHi4v
The Facebook Ads Benchmark Report http://t.co/oO4x…
The Facebook Ads Benchmark Report lnkd.in/KxUK4V
Facebook Finally Gets Hashtag Support http://t.co/…
Facebook Finally Gets Hashtag Support lnkd.in/6WT9MA
What Cannes Really Costs
Want a yacht for the week? Expect to fork over $150,000. Killer beach party? Try $200,000. Via digiday,com
Driving Mobile Advertising for Automotive Brands
Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your...
Yet Another Reason to Embrace Mobile Marketing
While the rate of engagement with mobile ads grows stronger with each passing year, online display ads are having an opposite experience, according to a...
BMW Slams Brakes on ‘iOS in The Car’
Last week, MMW reported that BMW will integrate Siri Eyes Free mode into all of its 2014 vehicles. Notwithstanding its pledge to deliver this standard...
Consumers believe traditional media trumps digital for ad effectiveness: study
The same trend is apparent looking the best source for marketing and advertising, with traditional media considered the most effective channel (47%), followed by family...
Galaxy S 4 – Grad Party: Samsung newest TVC mocks…
Galaxy S 4 – Grad Party: Samsung newest TVC mocks Apple… lnkd.in/bft5aH
State of Digital in Asia 2013: Implications to your business
Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also...
‘Nielsen’s OCR & comScore’s VCE Drive Spend From TV’, by Catherine Hallam, International Product Manager, Videology Group
The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and agencies think about and use...
EXCLUSIVE: Adform RTB Trend Report Europe Q1 2013
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be released tomorrow by ad tech...
The 1 Question Every Digital Marketer Should Ask h…
The 1 Question Every Digital Marketer Should Ask lnkd.in/mnij9p
Google Buys Waze in Push to Expand in Mobile Mappi…
Google Buys Waze in Push to Expand in Mobile Mapping lnkd.in/iWEr7A
