Adobe Adds New Capabilities to Analytics Platform
Adobe is adding a slew of new capabilities for its Analytics platform that it claims will make it more accessible to new users and easier to share among coworkers.
The move comes at a time when quick access to data is critical for marketers, particularly understanding what devices and apps consumers are using during their path to purchase — or not purchase.
“We are in an explosive category,” said Mark Garrett, Adobe chief financial officer said during the company’s most recent earnings call. “Everyone’s moving digital. Every company wants digital experiences for their customers.”
