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Apple News May Not Be Paying Off For Pubs; Twitter’s Troubles Continue

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AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Yield Apple News is boosting traffic, but it may not actually be paying off for publishers, reports Digiday. Like Google’s AMP and Facebook’s Instant Articles, Apple News features articles in-app instead of redirecting traffic to publishers. Publishers can serve ads on Apple News and keep… Continue reading »

The post Apple News May Not Be Paying Off For Pubs; Twitter’s Troubles Continue appeared first on AdExchanger.


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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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