Why Vox Cares About Making Ads On Its Sites Perform Better
AdExchanger |
Let’s be honest: A/B testing is boring, but what about A/B testing on steroids? Vox is juicing up its testing with “creative intelligence” released Thursday at the DMEXCO conference in Cologne, Germany. The feature lets it test thousands of ad variants against certain audiences. “It can tell you if a creative is working better for… Continue reading »
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