IPG’s Michael Roth On Transparency, Performance Pay And Agency–Client Relationships
AdExchanger |
Marketers and CFOs are struggling to speak each other’s languages, and agencies are getting drowned out amidst the noise. When a brand’s marketing and finance teams can’t align on a goal, the agency fails to meet client KPIs. Agency responsibilities are either passed off to new players in the space, like tech firms and management… Continue reading »
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