OpenX Meta Creates Server-To-Server Alternative To Header Bidding Wrappers
AdExchanger |
To help publishers manage multiple header bidding partners, OpenX created a server-to-server wrapper dubbed OpenX Meta, which it unveiled Thursday. The advantage of OpenX Meta is that it moves all the action – long, slow bid requests – off a publisher’s page and onto its server. From there, it can quickly ping all the other… Continue reading »
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