Best Practices: HP Partners with Influencers in Video Campaign
In an effort to drive brand engagement with millennials, HP has created a video series in which it collaborates with social influencers to demonstrate features of its newest notebook PCs.
The latest video, which launched last week, features Olympic medalist Samantha Peszek, who uses the HP Spectre x360 notebook to fine-tune her gymnastics routine. The campaign was created by influencer marketing agency Collectively, San Francisco.
Previous videos in the series feature dancer Chachi Gonzales, D.J. “LCAW” and New York City Ballet dancer Sara Mearns, professional dancer Allison Holker and urban dance duo The Power Peralta.
