AkzoNobel partners with Dentsu Singapore to launch Dulux Ambiance in Asia
AkzoNobel selected Dentsu Singapore as its partner of choice for the recently launched Dulux Ambiance range of colours. Following a highly successful launch in India that featured Dulux Velvet Touch ‘Fashion for Walls’ campaign, Dentsu will introduce Dulux Ambiance: an exclusive range of premium interior and special effects paints to truly personalise your world. The range will be introduced in several markets in South- and Southeast Asia. Dentsu’s scope of work includes launching the Dulux Ambiance brand through a holistic campaign, across TV and print.
“Despite putting through a very challenging brief for the creative pitch, I am really happy with the outcome of the work that Dentsu Singapore produced in partnership with director Arghaël Chatoux for the TVC. We strongly believe that this campaign will help take our brand to greater heights,” said Berry Oonk, Head of Premium Interiors, Southeast and South Asia, Middle East, AkzoNobel Paints (Asia-Pacific) Pte. Ltd.
Dentsu Singapore delivered this project by leveraging on its immense network capabilities and adapting the ‘Big Ideas’ approach to local market nuances. Using the proprietary Dentsu Innovation Navigator, a unique strategic planning process that integrates ideas across the agency disciplines and allows for a common planning language between markets, Dentsu was able to bring to life its philosophy of Innovating the Way Brands Are Built.
“We’re really delighted to work with AkzoNobel on their premium Dulux brand. We assembled a strong cross-functional team and have produced a campaign which will launch across the region,” said Rosalynn Tay, Chief Executive Officer of Dentsu Aegis Network Singapore and Dentsu Singapore.
“Being entrusted by AkzoNobel, a global leader in its category, signifies the progress we’ve made in unlocking Dentsu’s capabilities in Asia to a wider clientele. We are honoured and privileged to be handed this partnership,” said Dick van Motman, Chairman & CEO, Dentsu Aegis Network for Southeast Asia, of which Dentsu Singapore is a subsidiary.
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