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Viacom Snags Agency Vet Zilberbrand To Ramp Up Advanced Data Strategy

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AdExchanger |

Longtime agency exec Julian Zilberbrand will join Viacom as EVP of Audience Science, the company revealed Friday. His transition comes at a time when Viacom is renewing its emphasis on data to address the slumps in linear TV ad sales and plummeting ratings. Zilberbrand will lead Audience Science, a Viacom unit that manages audience onboarding… Continue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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