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IDC: Social Networks Overtaking Mobile Ad Networks

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On Tuesday, IDC published an eye-opening new report highlighting that large mobile publishers like Facebook, Pandora, and Twitter are consistently gaining control over the display advertising market. The aforementioned names – along with other industry heavyweights – now claim ownership of 52% of this space. According to IDC, this reality understandably notes a major shift […]
Source:Mobile Marketing Watch

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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