Copenhagen INK

ComScore’s Q3 Earnings Reemphasize Video, Cross-Platform Credo

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ComScore reported Q3 earnings of $82.1 million, a 15% increase YOY, and reemphasized its focus on cross-platform measurements. ComScore added 43 new Media Metrix Multi-Platform clients in the third quarter and has 448 total customers running MMX, a platform it rolled out in 2013 that shows de-duped audiences across smartphones, tablets and desktop. “Digital transforms […]
Via: AdExchanger

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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