8140 APAC creative works reach Cannes
Cannes Lions entries have reached an all-time high with a total of 37,427 entries submitted from a record 97 countries across 17 awards categories – Branded Content & Entertainment (1,178 entries), Creative Effectiveness (80), Cyber (3,660), Design (2,624) Direct (2,676), Film (2,838), Film Craft (2,073), Innovation (206), Media (3,127), Mobile (1,187), Outdoor (5,660), PR (1,850), Press (5,007), Product Design (194), Promo & Activation (3,241), Radio (1,448) and Titanium & Integrated Lions (378).
The top ten entrant countries are USA (6,213), Brazil (3,321), United Kingdom (2,757), Germany (2,376), France (1,838), Australia (1,543), Japan (1,146), Canada (995), India (976) and China (952). Countries that have entered for the very first time are Albania, Ghana and San Marino.
“Overall entries are up close to 5 per cent on last year, and we’re delighted with the response to the inaugural Product Design Lions category as we bring into the Cannes Lions mix a whole new sector,” said Philip Thomas, CEO of Lions Festivals.
Some interesting analysis from these entries figures include: the astonishing leap in Cyber Lions, now the third largest category at the festival (+39 per cent) which we attribute to the restructure of the category to bring it in line with current digital trends to embrace Social, Branded Technology and Branded Games. PR Lions has also increased dramatically (+43 per cent) as the category is embraced by agencies around the world as the definitive and much acclaimed honour for the PR industry. Other awards categories that have equally seen a significant growth are Branded Content & Entertainment now in its third year (+22 per cent), Design (+11 per cent), Mobile (+12 per cent) and Promo & Activation (+9 per cent).
Interestingly entries into some of the traditional categories have dropped as the industry yet again changes shape; Film (-9 per cent), Press (-12 per cent) and Radio (-7 per cent). And for the first time ever, Outdoor entries have overtaken the number of Press submissions.
The country wise break up of entries in the digital and new media categories at Cannes are:
| Cannes Lions 2014 Entry Summary by Country |
Media Lions | Cyber Lions | Titanium and Integrated Lions | Mobile Lions | Branded Content & Entertainment Lions | Innovation Lions | Total Across All Categories |
| AUSTRALIA | 150 | 168 | 16 | 61 | 66 | 13 | 1543 |
| BANGLADESH | 2 | 4 | 1 | 0 | 2 | 0 | 41 |
| CHINA | 92 | 61 | 5 | 34 | 25 | 4 | 952 |
| CHINESE TAIPEI | 12 | 7 | 1 | 4 | 7 | 0 | 123 |
| HONG KONG | 52 | 32 | 4 | 9 | 3 | 0 | 423 |
| INDIA | 81 | 64 | 15 | 24 | 12 | 6 | 976 |
| INDONESIA | 15 | 3 | 1 | 1 | 1 | 1 | 127 |
| JAPAN | 71 | 133 | 12 | 48 | 43 | 9 | 1146 |
| MALAYSIA | 34 | 12 | 1 | 17 | 9 | 0 | 386 |
| NEW ZEALAND | 51 | 66 | 4 | 9 | 10 | 3 | 498 |
| PAKISTAN | 4 | 0 | 1 | 0 | 1 | 0 | 16 |
| SINGAPORE | 70 | 45 | 5 | 18 | 9 | 4 | 709 |
| SOUTH KOREA | 42 | 20 | 6 | 16 | 14 | 3 | 300 |
| THAILAND | 28 | 7 | 0 | 13 | 5 | 0 | 496 |
| THE PHILIPPINES | 32 | 7 | 7 | 3 | 8 | 3 | 306 |
| VIETNAM | 9 | 4 | 2 | 0 | 2 | 0 | 98 |
| Total | 745 | 633 | 81 | 257 | 217 | 46 | 8140 |
The work will be judged by 17 international juries made up of 327 top-level industry peers from 44 countries who will vote, deliberate and finally award the coveted Lions to the entries worthy of the honour which will go on to inspire and shape the industry in the future.
