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Vungle Expands Advertiser Offering; Premium Video Growing Stronger

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Vungle expands advertiser offering; premium video growing stronger as it becomes more addressable and data-driven; intelligent flighting strategies maximise ROI on digital campaigns; RevLifter raises £2.3m in seed round; and campaign overexposure has negative impact on branding performance.
Vungle expands advertiser offering
Following its agreement to be acquired by Blackstone earlier in the month, Vungle, a performance marketing platform, has […]

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.