The Promise of Programmatic: Q&A with Steve Wing, Rubicon Project
In this Q&A, Steve Wing (pictured below), managing director, UK, Ireland and Nordics at Rubicon Project, industry veteran, and runner up for Ad Tech Personality of the Year 2018, speaks with ExchangeWire about his role, his hopes for the industry, and whether programmatic is fulfilling its potential.
ExchangeWire: Has the ‘promise of programmatic’ played out the way you expected?
Steve Wing: I guess that promise will be different for different stakeholders, but broadly speaking, programmatic advertising used to be associated with low […]
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