Ad Tech: Keep Calm & Carry On
Sizmek’s downfall seems to have triggered panic in ad-tech circles. We all love a bit of drama – but we truly have reached new heights of hyperbole when we get comparisons between the fall of a mid-sized ad-tech firm and the 2007 multibillion dollar financial meltdown. Drama, indeed.
Maybe there are unseen debt-bergs submerged in the murky waters of media ready to sink ad tech. But then this is always the case. Intermediaries always carried debt – and always will.
When […]
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