Expert Comment: AA/WARC Report Shows Strongest UK H1 Ad Spend Since 2014
The latest ad expenditure report by the Advertising Association and WARC, published on 8 November, shows record investment, with overall ad spend up 7.2% year-on-year, during the first half of 2018, hitting a total of £11.4bn. ExchangeWire asks industry thought leaders to share their views on the report, and the state of the UK digital advertising market.
The overall market growth was driven by online advertising, with full-year projection figures being upgraded to 13.3% growth, resulting in a prospective £13bn being […]
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