Upper vs Lower Funnel: What Native Advertising Can Do for Retail Performance
In a challenging market, where almost a fifth of retailers are issuing profit warnings, marketers need to extract maximum performance from every penny of their advertising budgets. In this piece for RetailTechNews, Ally Stuart, managing director EMEA, Sharethrough, outlines that, to achieve this, they must choose advertising techniques that not only engage consumers, but also push them to the next stage in the complex purchase path, bringing audiences a step closer to conversion.
Native advertising is becoming an intrinsic […]
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