Shopping On the Go & the Future of the Store
Shops are still central to customers’ shopping habits; but there needs to be a shift in the role and function of the store, based on changing consumer lifestyles and new paths to purchase in order to take full advantage. In the build up to InternetRetailing Expo, Lucia Ruiz, head of marketing, InternetRetailing Events, explains that the trends we will see as retailers seek to make this transition.
The way customers buy is changing fast; and this is in […]
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