IAS Launches First-to-Market Mobile In-App Solution to Protect Brands in Programmatic Environments
The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath integrate IAS to increase mobile in-app transparency Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory that is brand safe, fraud-free, and expected to meet […]
The post IAS Launches First-to-Market Mobile In-App Solution to Protect Brands in Programmatic Environments appeared first on Ad Tech Daily.
