VideoAmp’s First Annual TV & Video Advertising Survey Reveals Demand for Unified Data Assets and Platforms to Reach TV and Video Audiences Across All Screens
In 2018, Half of Brand-Direct Marketers and Agency Executives Will Try a Cross-Screen Platform for Linear TV, Video on Demand, OTT and Digital Video Advertising; 58% Will Increase Usage and 63% Will Increase Spend on Such Platforms VideoAmp’s Buyer Survey illustrates the growing industry consensus around the importance of cross-screen platforms to aggregate TV viewership […]
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