Pritchard’s Progress: P&G Marketing Chief On The Impact Of His Digital Ultimatums
AdExchanger |
Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the past year. And he’s optimistic that Facebook, Google and others will meet P&G’s deadline to align on third-party measurement standards and have their methods audited by the Media Ratings Council by the end of this… Continue reading »
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