Data pick of the day: 1 in 5 onliners in APAC watch eSports
According to GlobalWebIndex, online adults in Asia Pacific are 32 per cent more likely than the global average for watching eSports tournaments as 21 per cent did so in June 2017. GWI highlights that the pivotal role of South Korea in the development of spectator gaming as well as Tencent’s success in driving uptake in China are having an important impact here.
eSports as a format is still very much evolving for brands and advertisers in Europe and North America. GWI’s chart also shows that although APAC leads the way here at the moment, the increasing investment in US-based leagues, like Riot’s League Championship Series, suggest it might not be long before we see similar engagement across Europe and North America.
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