Japan wins Grand Prix for Mobile Lions; Australia gets 9 metals
Japan’s The Family Way campaign by DENTSU Y&R, Tokyo for Recruit Lifestyle won the Grand Prix in the Mobile Lions category at the Cannes Lions International Festival of Creativity. The campaign also bagged a Gold and Silver Lion in the same category.
Overall, the region picked up 18 metals out of 68 given for Mobile Lions. Australia led the tally with nine metals, followed by Japan with four metals, China with two, and New Zealand and Singapore with one each.
The list of APAC winners are:
| Title | Client | Entrant / Agency | Country | Prize |
| THE FAMILY WAY | RECRUIT LIFESTYLE CO., LTD. | DENTSU Y&R, Tokyo | JAPAN | Grand Prix |
| THE FAMILY WAY | RECRUIT LIFESTYLE CO., LTD. | DENTSU Y&R, Tokyo | JAPAN | Gold Lion |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Lion |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Gold Lion |
| THE FAMILY WAY | RECRUIT LIFESTYLE CO., LTD. | DENTSU Y&R, Tokyo | JAPAN | Silver Lion |
| SNAPLICATIONS | MCDONALD’S AUSTRALIA | VML, Sydney | AUSTRALIA | Silver Lion |
| SNAPLICATIONS | MCDONALD’S AUSTRALIA | VML, Sydney | AUSTRALIA | Silver Lion |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| YASMIN’S SEX-ED REVOLUTION | BAYER | PHD, Shanghai | CHINA | Silver Lion |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| QQ ALERT: HOPE NEVER DIES | TENCENT, Shenzhen | CHINA | Bronze Lion | |
| TINYMOS – THE WORLD’S SMARTEST ASTROPHOTOGRAPHY CAMERA | TINYMOS PRIVATE LIMITED | Y&R SINGAPORE | SINGAPORE | Bronze Lion |
| THROUGH THE DARK | R/GA SYDNEY | AUSTRALIA | Bronze Lion | |
| AAMI SMARTPLATES | SUNCORP | OGILVY AUSTRAILIA, Melbourne | AUSTRALIA | Bronze Lion |
| GLICODE | EZAKI GLICO COMPANY, LIMITED | DENTSU INC., Tokyo / GOOGLE, Tokyo | JAPAN | Bronze Lion |
| GO BALLS OUT | TESTICULAR CANCER NEW ZEALAND | FCB NEW ZEALAND, Auckland | NEW ZEALAND | Bronze Lion |
| SNAPLICATIONS | MCDONALD’S AUSTRALIA | VML, Sydney | AUSTRALIA | Bronze Lion |
| SNAPLICATIONS | MCDONALD’S AUSTRALIA | VML, Sydney | AUSTRALIA | Bronze Lion |
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