Turner, Fox And Viacom Tap Accenture To Host OpenAP
AdExchanger |
Broadcast networks Turner, Fox and Viacom have chosen Accenture to host and verify OpenAP, an audience platform that standardizes segments and measurement across their networks, the companies announced at a Friday event in New York City. When the three networks first announced OpenAP in March, they were adamant about backing it up with third-party measurement… Continue reading »
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