Where The Marketer, Data Scientist and Cloud Intersect

As marketers and advertisers try to parse real-time interactions across multiple channels, they’re finding they need big data warehouses and analytics tools. The problem is, some are startlingly slow or, in other instances, these solutions simply hit a wall when volumes are high. To combat this, vendors selling big data tools to marketers are increasingly building […]
Via: AdExchanger

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Copenhagen INK

Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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