Where The Marketer, Data Scientist and Cloud Intersect

As marketers and advertisers try to parse real-time interactions across multiple channels, they’re finding they need big data warehouses and analytics tools. The problem is, some are startlingly slow or, in other instances, these solutions simply hit a wall when volumes are high. To combat this, vendors selling big data tools to marketers are increasingly building […]
Via: AdExchanger

Copenhagen INK

Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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