Taipei Digital to deploy Kenshoo’s digital mktg solutions in Taiwan

Taipei Digital Group, a Taiwan based integrated digital marketing agency, has entered into a “preferred partnership” with digital marketing tech company, Kenshoo, with the objective to deploy Kenshoo’s social and search solutions in Taiwan.

The Taipei Digital Group said its specialist online marketing unit, All Products, will deploy Kenshoo’s search and social platform to power its search engine optimisation business, and drive social advertising campaigns. The company said the alliance was forged to serve brands operating in Taiwan and China that are seeking technology that allows them to run efficient and targeted paid digital campaigns.

Taipei-headquartered All Products claims to be the largest Google Adwords partner in Taiwan, and provides a mix of search engine optimisation, website design and social advertising services. The company focuses on providing digital marketing services to companies in the e-commerce and gaming sectors, employing more than 100 staff in its Google AdWords division.

It was the first Google Adwords partner in Taiwan and works across all of the major social and search platforms, including Facebook’s paid advertising channels.

“All Products selected Kenshoo’s advanced search and social platform because of its unique algorithmic technology, which allows brands to efficiently target its customers and deliver outstanding campaign results. We are constantly searching for the most innovative technology platforms and our alliance with Kenshoo means we will be able to offer our customers the best search and social optimization solutions,” said All Products’ Chairman and Founder, Sanko Lan.

“We are witnessing a dramatic increase in social advertising spend from global brands in our core markets of Taiwan and China, and we see a major competitive advantage in helping those international companies accelerate their social spend, which Kenshoo can enhance by linking to its search re-targeting tools,” added Mr Lan.

“All Products is the leading digital marketing agency in Taiwan and we are delighted to help them elevate their digital practice and optimise their online marketing campaigns. Taiwan and China are very fragmented markets and experienced digital marketing agencies such as All Products act as a critical service layer for both Google and Facebook,” said Michel Van Woudenberg, Kenshoo Managing Director Asia-Pacific and Japan.

With the help of Kenshoo’s platform and bidding algorithms, All Products looks to make the most of its client’s advertising budgets and capitalise on the growth of paid search and social digital spending in the market. All Products said it would also work with Kenshoo to spur further growth in its Facebook social advertising business.

Via Digital Market Asia

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Lars M. B. Anthonisen is Regional Business Lead, Southeast Asia Strategic Accounts at Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, Marketing Director at Adform and Digital Manager at Universal McCann Worldwide.

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