LinkedIn’s Penry Price: We’re Not Competing With Facebook


LinkedIn brought on Penry Price — a long-time Google sales executive who most recently was president of the ad-tech startup Dstillery — as VP-global sales for its ad business at a key moment six months ago.

The company was in the midst of a transformation into a vehicle for content marketing, powered by “sponsored updates,” or native ads that be slipped into user streams alongside updates from connections and posts by high-profile writers like Bill Gates and Richard Branson. (It recently announced it will open up the “influencer” program to the masses, letting anyone post long-form content on LinkedIn.)

Launched last July, sponsored updates are an area of strategic focus for the company, but it hasn’t disclosed how much revenue they’re bringing in.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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