How Chrysler, Ford, GM, Others Use Auto Location Data

The government’s research arm found that data-hungry in-car location services could use some improvement in the privacy and consumer notification departments. Though the Government Accountability Office’s report is relatively positive, Senator Al Franken, D-Minn. — the lawmaker who commissioned the study — used it to bolster his argument that congress should pass his location-privacy bill.

“Companies providing in-car location services are taking their customers’ privacy seriously — but this report shows that Minnesotans and people across the country need much more information about how the data are being collected, what they’re being used for, and how they’re being shared with third parties,” the senator said in a statement. “This report also underscores the need for me to reintroduce and pass my location privacy bill. It’s just commonsense that all companies should get their customers’ clear permission before they collect or share their location information.”

The report can be downloaded in .pdf form here.

Continue reading at AdAge.com

Via AdAge

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Lars M. B. Anthonisen is Global Account Lead @ Google. Previously, he held various digital marketing positions at media companies across Europe and Asia including Regional Digital Director at MediaCom APAC, CMO at Adform and Digital Manager at Universal McCann Worldwide.

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