Data pick of the day: People spend 30% of their online time via mobile

People spend most of their day being connected and staying online, even while on their move. The advent of smartphones and high-speed mobile internet has made this so easy. According to Global Web Index, people around the world spend 30 per cent of their online time via mobile.

Currently, PCs, laptops and tablets still account for by far the biggest share (standing at 4.28 hours/70% in 2014). Nevertheless, the ongoing rise of mobile is pretty clear to see, here – up from 1.24 hours in 2012 to 1.81 hours in 2014.

Increasing usage of the mobile internet isn’t coming at the direct expense of other devices, though. There’s been little year-on-year change for PCs, laptops and tablets in terms of hours, indicating that mobiles are encouraging us to spend more time online each day, especially in locations/at moments that we might not have done in the days before smartphones.

13 aug

Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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