Copenhagen INK

The Year In Programmatic Direct

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Although programmatic direct solutions – which automate direct relationships between sellers and buyers – started cropping up around six years ago, growth has been slow. But that’s likely to change. eMarketer predicts automated direct deals will grow from $800 million this year to more than $8 billion in 2017, which would make programmatic direct 42% […]
Via: AdExchanger

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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