The President Tweets While Twitter Burns, but Don’t Overlook the Bright Spots
On Wednesday, the president of the United States used Twitter to issue military directives. The next day, Twitter reported a surprise drop in monthly U.S. users.
Anyone who thought Trump’s tweet-storming and high profile trolling would help the platform grow is apparently going to have to reconsider: It seems that the politics and news that fuel much of the conversation on Twitter may also be driving some people away.
“There is a Trump effect,” said one agency executive, who spoke on condition of anonymity because of close ties to Twitter’s ad team. “People flocked to the platform because of him, and they are abandoning the platform because of him.”
