When a Hack Becomes Mainstream: Facebook Trial Header Bidding
When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to...
Tagged: youtube
What Is a ‘Next Generation Agency’? Q&A with Andy Cocker & Martin Kelly, Infectious Media
A ‘Next Generation Agency’ epitomises the changing face of the agency model. Agile, lean, independent, with proprietary technology, that doesn’t necessarily fit the ‘agency’ label....
Tech ups the customer engagement game for High Street retailers
I read somewhere the other day that customers are still staying off High Street because they are taking the online route instead – to research...
Are online advertisers wising up about content quality?
As Gizmodo’s Bryan Menegus explained, the Advertiser-Friendly Content Guidelines, which describe “content that is considered inappropriate for advertising,” have been in place for some time. But a...
Google Injects Machine Learning Into Analytics App
Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics...
EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires...
Digital Lessons from this Year’s Summer Olympic Games
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers...
WTF is Youku? A guide for brands
If you are in mainland China and want to watch Michelle Phan’s makeup tutorials online, you won’t be able to access them on YouTube. Instead,...
Inside Google’s US Media Rebate Program
AdExchanger | The rise of media rebates in the United States has put agencies under a harsh spotlight, thanks in part to the Association of...
How to Maintain Leadership in the Ever Changing Mobile Marketing Industry?
The young mobile marketing industry is growing in an accelerated way with players coming and going. AppsFlyer, the authoritative third party mobile attribution and marketing...
Consolidation is Rampant in 2016 Marketing Technology Industry
While the years 2014 and 2015 were each once heralded as “the year of ad tech consolidation,” 2016 may easily blow away anything previously witnessed...
The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate...
UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
CtrlShift names new CEO, CFO & Malaysia Country Head
CtrlShift, a data-driven audience-focused marketing solutions company, has appointed three new appointments to its management team. Deepika Nikhilender, who joined CtrlShift earlier this year as...
Facebook Tries Out Autoplay Video With Sound; Google SEO Changes Will Be Bad For Interstitial Ads
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Hits Unmute Facebook is testing autoplay video ads with sound on, Mashable reported...
How the NSPCC is putting a positive spin on its marketing with Pantosaurus
Combining clever creatives with strategic targeting, it marks the charity’s continued efforts to put a positive spin on its branding. Here’s three things that elevate...
