Dozens of Android apps infected with virus
Dozens of Android apps have been found to be infected with a virus, it has emerged. The malware, named BadNews, has been discovered in 32...
Tagged: youtube
Pre-Rolling in the Deep
Just because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a result? Source: ClickZ...
Mobile Games: The Ultimate Gateway for Mobile Advertising
With mobile games responsible for some of the highest rates of user engagement seen in the mobile world today, it’s no surprise that advertisers are...
Google Already Claims 2013 Mobile Ad Crown
The top remains the only market position Google is familiar with when it comes to mobile advertising. According to the latest data and projections from...
iOS 7: A Stud or Dud for Mobile Advertising?
With hardly an utterance of mobile advertising on stage at San Francisco’s Moscone Center yesterday for the start of Apple’s 24th annual Worldwide Developers Conference,...
MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Capitalizing on Google’s forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced...
‘Every Brand Will Soon Need a DMP’, by Robin Davies, UK Country Manager, Mediaplex
Data, and how to manage it, has become this year’s hottest topic. The concept of companies, or organisations, crunching data sets from multiple platforms, both...
Google Says User Data is Private, Protected From PRISM
Following an announcement this afternoon from Facebook CEO Mark Zuckerberg, who affirmed that Facebook “is not and has never been part of any program to...
YouTube Touts Surge in Mobile Ad Sales
Google is gushing about its mobile ad sales. You would be too if yours tripled in only six months. YouTube Vice President of Sales Lucas...
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification
Course benefits MARKETING is proud to launch the first world-class certificate in digital Marketing programme in Malaysia catering to senior managers and marketing professionals who...
Are the Big Consultancies Now Stealing a March on Traditional Agency Business?
The Yahoo! acquisition of Tumblr has occupied the attention of every digital media blogger and wannabe trade journalist over the past few weeks. We were...
Mobile Advertising About to Get an Earful from Apple
As speculation mounts that Apple will unveil its rumored “iRadio” streaming music platform at WWDC next week, Apple is reportedly redirecting its advertising strategy to...
The Future of Digital Marketing (FODM) Malaysia 2013 Presentations
Presentations from Econsultancy’s Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way...
Here’s What’s Happening in Mobile Marketing
In case you missed it, here are some of the top stories in mobile marketing we’ve been following this week. MMA Announces Agenda for July...
Google Inks ‘Sweet’ Mobile Marketing Deal with Mondelez International
Today in Deerfield, Illinois, Mondelez International – a globally recognized maker of chocolate, biscuits, gum and candy – announced that it has inked a worldwide...
‘The Path to Compliance: Navigating General Data Protection Regulation’, by Damian Scragg, MD EMEA, Evidon
“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today, vast amounts of personal data...
