How Time.com is winning on Facebook
For some publishers, the sensational or emotional come-on is the tried and true way to boost social media traffic. But for a brand like Time —...
Tagged: youtube
How The GroupM Ad Exchange Will Disrupt The Dynamic Of The Programmatic Supply Market
Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this...
How The Asian Programmatic Market Can Realise Its ‘Dynamic Growth’
The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for...
Google’s next frontier: Everything, everywhere
Google’s largest developer conference concluded recently and Edwin Yapp looks at what is signifcant besides the gadget announcements. Via DNA
The Weekly Digital Marketing Update @ Copenhagen INK (04-07-2014)
Asia Digital Marketing News French World Cup team says ‘Yo’ to its fans with viral app Up, Up, and Away: Move to Mobile Hits New...
APAC Programmatic Survey Results Show Skills Gap, But Desire To Learn More
Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams that actually execute campaigns in...
Supreme Court Rejects Google’s Appeal of Street-View Privacy Suit
The U.S. Supreme Court rejected an appeal by Google, leaving the company to face lawsuits accusing it of violating a federal wiretapping law by secretly...
What is driving the future of digital video advertising in SE Asia?
The recently launched IAB (Interactive Advertising Bureau) Southeast Asia Video Committee has been established to proactively help shape, monitor and drive the development of online...
Announcing Our ATS New York Event On November 04
We will be holding our first event in New York on November 4th at the School of Visual Arts. ExchangeWire is the global voice for...
Amazon Announces Fire Phone! First device targeted at Mobile Shopping
After many months of speculation and unending rumors, Jeff Bezos, CEO of Amazon, unveiled the Amazon Fire Phone last week. While the phone has some...
After Maker Studios Acquisition, Disney’s Other Video Business Tries to Chart New Path
Disney’s digital video business is more than Maker Studios, the YouTube network it agreed to buy in March for $950 million. But until Disney bought...
Post Cannes Lions: An ad tech player’s notes at a creative festival
It’s no secret that the advertising world is changing. At the Cannes Lions International Festival of Creativity last week, WPP Chief, Sir Martin Sorrell said,...
Five predictions on what awaits in Google Geekdom
Exploring the themes of ‘design, develop and distribute’, this year’s edition of Google I/O 2014, Google’s annual technology conference, promises to be replete with new...
#sowhoknew: Cannes you believe it’s over?
It was one long week, I attended 21 (mostly) inspirational presentations, went to 14 meetings, drank several (?) glasses of rose, consumed a dozen tubes...
Spotting the original thinkers
I can feel the week coming to a slow down as we begin Friday at the Palais. I am already saying a few goodbyes to...
Five Facts for Marketers About Google Tag Manager
Google Tag Manager (GTM) isn’t new, but one would think so, considering how many marketers remain unaware of its features and benefits. That’s backed up...
