DMA Digital Diary: What social can teach brands on going mobile-first
As the major social networks – Twitter, LinkedIn and Facebook – came out with their quarter three reports for 2014, one trend to note is...
Tagged: youtube
‘Fixing Programmatic Trading Models’
Ad tech’s meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the ‘closed vs. open ecosystem’ debate...
It’s a good time to run a big YouTube network
To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million,...
Google’s Search History Shows The Way For Display
Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects on how companies in the...
Does Publicis’ Epic Acquisition Spree Add Value?
Publicis Groupe has crowned its 2014 shopping spree with the announcement of its $3.7bn offer for digital advertising specialist Sapient, adding to its recent acquisition...
As Asia goes mobile-first, Google’s Julian Persuad on top trends
Asia per se and Southeast Asia more specifically, has been leading the growth of mobile globally. Industry experts have discussed this in various conversations to...
Can Facebook Overtake Google And Fix Cross-Channel Marketing?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Marrying SMBs with the web
With the latest spade of flash sales and discounts offered by ecommerce websites, it has increasingly become important for the small and medium sized businesses...
SEA businesses still lagging on mobile-first strategies: Google
Although smartphone usage and penetration have been growing exponentially in Asia, many businesses in South-East Asia still fail to see the importance of a ‘mobile-first’...
AppNexus CTO On The Fight Against Ad Fraud
AppNexus will take to the stage at next month’s ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus,...
Facebook Talks Up Future Ad Tech Investment
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors it is vitally important to...
More retailers turn videos into direct sales channels
Buying products from inside a video is not a new concept — YouTube introduced a click-to-buy feature in January 2009 — but more online retailers...
Google Play, WhatsApp driving mobile app growth in emerging markets
Indonesia and India are among the growth markets to lookout for in the mobile app industry. Other key players in the market to watch out...
The Weekly Digital Marketing Update @ Copenhagen INK (27-10-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensiveoverview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News Week in Review: From Norway to Singapore...
What Advertisers Really Think About Transparency
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips...
Dulux India invites consumers to end a 10-sec tale
Dulux India’s new marketing strategy has come forth to integrate the fad around visual interaction and creativity to ensure high level of brand engagement from...
