On Guard: Vendors of Data Companies Likely to Feel Compliance Pressure
This year guarantees to bring a surge in the use of data-security services. And some expect that companies that collect and manage a lot of...
Tagged: youtube
What Were the Key Trends of 2014?
The quest for ‘actionable data’, ‘talent’, and a ‘single customer view’ were the top priorities last year among of media professionals surveyed by ExchangeWire, as the...
How LinkedIn’s InMail policy change will impact brands?
LinkedIn has announced changes to its InMail policy. Starting January 1, 2015, LinkedIn would return InMail credits for every response that a mail gets, rather...
Facebook Confirms Big Uptick In News Feed Video
Seeing more video in the news feed? You’re not the only one. Facebook said on Wednesday that video activity on its platform grew dramatically in...
Why ExchangeWire is Boosting its APAC Focus
Asia Pacific (APAC) is widely recognised as the world’s fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional editor, to ramp up coverage...
Samsung Hopes Software Will Make It the Google of Smart Homes
Samsung Electronics Co.’s challenger to Google software is moving from phones to big-screen TVs as the South Korean company tries to capitalize on the burgeoning...
Trending in India: From #HNY2015 to #NeverEver
In India it has been more than 24 hours past the ‘Happy New Year’ blast but the holiday fever continues. Social media users are still...
Cashing in on online videos in India
As consumers bid farewell to 2014 and ring in 2015, we take a look at one of the most prominent trend in the digital marketing...
Top 5 Mobile Marketing Trends to Watch for in 2015
The following is an exclusive guest contributed post to MMW from Hanit Marinov, VP of Marketing at Perion Network. “Mobile-first” has become a mantra for...
Smaller screen size gets big for mktg in India
The digital story in India has evolved over a period of time, today home desktops do not mark the digital development of an individual but...
2014: Our favorite creative from around the world
This is the fourth installment of Digiday’s series that highlights interesting, creative, funny or otherwise notable digital projects from around the globe, and the last one...
DMA Digital Diary: ‘Tis the season to be jolly
The halls are decked and the gifts are packed. With the festive season around the corner, Christmas shopping surged in the last few weeks in...
Top ten apps for 2014
As Asia became a mobile first market this year, digital and mobile was high on priority for marketers and consumers alike this year, whether it...
The Things That Did Happen In Ad Tech In 2014 – A Recap On Those Predictions
Last year I wrote a post entitled, “The Things That Should Happen In Ad Tech In 2014… But Probably Won’t”. The piece was a prediction...
‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’
Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity’; and...
Millennials Demand Mobile Payments!
Mobile payments seems to have remained “on the horizon” for several years. Products like Google-Wallet and NFC were supposed to have revolutionized payments by now,...
