The business of social media: Internet evolution
Before we get into social networking sites and their business practice/s let us understand the Internet. Internet is an enormous and complex network of computers...
Tagged: youtube
Spotify – Video marks the spot
Spotify’s core product offering remains music, so it will be interesting to see how its users take to the video offering and whether Spotify will...
Asia’s Uniqueness Requires Different RTB Approach
China’s Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate...
The real challenge of digital marketing is wastage
The digital paid search map is getting more intertwined with the rest of the web. Brands now have to consider their strategy for pure desktop...
#sowhoknew: Is Silicon Valley sexist?
Zuckerberg from Facebook. Silbermann from Pinterest. Kalanick from Uber. Spiegel from Snapchat. Notice anything? Apart from being some of the most powerful people in tech?...
‘All the Big Names Are Now Going Native’
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the ‘geekier’ insertions in the programmatic industry’s ‘glossary of terms’, and explains in layman’s...
The global rise of ad blocking in 4 charts
Ad blocking is no passing fad. One of the most pressing problems that publishers don’t like to talk about, ad blocking has gone from a...
Here’s what you missed at the first CES Asia
Three days of incredible energy on the packed show floor came to an end as CES Asia promised to return in a bigger and better...
Google’s Ad Security Push Spurs Industry To Batten Down Hatches
When Google announced last month its ad networks would move to HTTPS by June 30, it marked another Internet giant adding security features that benefit...
Google launches Google Photos & Universal App Campaigns
Google has launched Google Photos and a Universal App Campaign at the I/O developer conference on May 28. Google Photos is a standalone app/software that will...
Google Woos Developers With Monetization Tools At I/O 2015
App developers will inherit the Earth – and Google wants a piece of that. That’s why advertising was high on the agenda for the first time...
New GOP Super PAC Wants to Be Kickstarter of Political Ads
“Sit down and shut up!” In a new ad, that bit of vintage Chris Christie serves as an implied response to a series of strategically-edited...
Here Comes the Telco Ad Stack War
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion...
#mavericksindigital: Asian digital music scene on the rise
Last week the Asia music scene converged in Singapore for its annual Music Matters event. It’s the only event in Asia that gathers the entire...
Apple beats Google to ‘Most Valuable Brand’ title
Apple is back to being the ‘world’s most valuable brand’ reclaiming the title from Google in 2015. A BrandZ report by WPP and Millward Brown...
Programmatic TV: A Monumental Upgrade For Advertisers
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, product management...
