The curious case of branded apps
Mobile apps have officially exploded. Stumble into any of the appstores and you are greeted with literally millions of apps that you can download on your...
Tagged: youtube
#SG50: How the community could have helped global brands
As the celebrations of SG50 are over, it is time for reflection on this incredibly meaningful and momentous milestone for Singaporeans. You only needed to...
Google creates the ‘Alphabet’ umbrella; names new CEO
In an interesting turn of events, Google has launched a new publicly traded parent company called Alphabet, which will include the search giant as one of...
LinkedIn launches Influencers in Brazil; Terra Networks focuses in programmatic; data boosts Dutra Maquina’s revenue by 500%
This week’s LATAM RoundUp brings news about LinkedIn and its first non-English Influencers program; a case study in which data boosted revenues by 500%; massive...
Sonu Nigam is Socialathon Person of the Year 2015
For utilising social media platforms as a vital means to connect with fans or voicing thoughts and opinions unabashed, Sonu Nigam, renowned celebrity singer, was...
Ad Tech Insiders Fear Google Tilts The Advantage Further In Its Favor
AdExchanger | When Google revealed plans Thursday to exile YouTube ad inventory from the DoubleClick Ad Exchange (AdX) by the year’s end, many in the...
#JonVoyage, RIP 301+, Time’s VR cover: What was in and what was out
Jon Stewart delivered his final moment of zen, capping off a week goodbyes. This week, YouTube finally ditched its weird 301+ view count on viral...
The Road To ATS London… Ensuring Programmatic Longevity By Building A Supply Side Network
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to...
Mobile Hijack, Why Apps Aren’t Safe From Fraudsters
Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is...
ComScore-Google Partnership Emerges From Beta
AdExchanger | ComScore’s partnership with Google, which integrates the former’s Validated Campaign Essentials (vCE) measurement into the latter’s DoubleClick products, has come out of beta. The...
How UK Publishers Are Surviving The Shift To Programmatic
It is now only six weeks out from ATS London 2015, and we continue to build to the industry’s biggest programmatic event. In this post...
How online video helps consumers in the I-want-to-do moment
We no longer go online; we live online. This change has fragmented the consumer decision journey into hundreds of real-time, intent-driven micro-moments. Being constantly connected...
#sowhoknew: Spamalot? Not
Roughly 60 per cent of all email is spam. That’s a pretty scary statistic right? But given the veritable tsunami of the stuff that’s dropped...
Yahoo Is Buying Social Shopping Site Polyvore
It’s easier to sell ads if you can prove they push product. That’s why Google and Facebook have gotten into the e-commerce business, why Amazon...
Google Gets Publishers to Obtain EU Visitors’ Consent; InMobi Partners Samsung For Display
In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend...
Instagram Mobile Ads to Snap Up $595m Revenue; APAC Brands Must Meet Customers on Mobile
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile...
