Gamned Opens Office in Brazil; Chilean Mobile Market to Reach 13 Million Users in 2016
This week in the Latin American Roundup: French company Gamned opens a local office in Sao Paulo, Brazil, led by Olivier Goulon, co-founder; Chilean Mobile...
Tagged: youtube
China Is Banning Ad Blockers (But It Might Also Not Be)
AdExchanger | It’s probably not a good idea to use Google Translate on legal language. Roughly two weeks ago, the Chinese government released online regulations...
Spotify Sells Audio Ads Programmatically; Google AMP for Ads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify;...
Millennials don’t hate advertising: It’s all about the value exchange
To paraphrase the singer Estelle, ‘1980 was the year that God made me’ (well, I was born in March, 1980, so technically, I was ‘made’...
Columbia Sportswear Takes A Data-Driven Shot At 360-Degree Video
AdExchanger | Like many companies, outdoor lifestyle brand Columbia Sportswear was no stranger to using 15- and 30-second YouTube videos as a complement to TV....
Mobile is changing banking & there may be no turning back
For the longest time, the magnitude of a bank’s influence had been manifested in monumental skyscrapers lining up Wall Street and the Central Business Districts...
UK Ad Viewability Lowest in 18 Months; Shine Hires James Collier; Time Inc Buys Collective
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability hits its lowest level...
Google’s Programmatic Video Biz Is Growing Like A Weed
AdExchanger | Google’s programmatic video revenues are growing fast, thanks in part to its decision to turn on exchange-based monetization of YouTube’s TrueView ad formats....
Marketing Clouds’ Data Models Make Them Slow: Q&A with Manuel Hinz, CEO, CrossEngage
Marketing clouds versus best-of-breed solutions – it’s a battle that rages on and there are certainly merits to both. ExchangeWire speak with Manuel Hinz (pictured...
Mobile Really Does Work, but Problems Remain: Q&A with Jules Minvielle, CEO, Numbate
Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite a talking point throughout the...
Got creativity? ‘Cool’ will follow
How are digital, social and mobile changing people’s behaviours and expectations today? How will these changes impact marketing communications in 2016? And most importantly what...
Dana Anderson, Jack Dorsey, Martin Sorrell to speak at dmexco 2016
The corporate decision-makers from almost all of the top 25 advertisers in the global economy will be at dmexco 2016 — as participants as well...
The best of the week: Google is watching, Kim K is naked and Digiday is growing
It was a holiday week. It was a rough week. Here, if you missed it, is a rundown of some of the better stories we...
How travel brands can use content marketing to stand out
From Marriott’s Travel Brilliantly and Four Seasons Magazine to AirBnB’s City Guides and Virgin America’s Flyer Feed, leading travel brands are turning to content marketing...
Wearable Technology Enters the Workplace
The wearable technology startups that get attention make products a Silicon Valley executive or journalist might use — fitness trackers, virtual-reality gaming headsets, jewelry that...
Google, Yahoo & Twitter are top video sites in Japan
Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the...
