Facebook’s DSP: Will the Data Be Enough in a Programmatic World?
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data enough? Kevin Tan, CEO, Eyeota,...
Tagged: yahoo
Skittles is the NFL’s first big sponsor for its new Snapchat experiment
There’s rainbows and, if you’re talking Snapchat filters, there’s rainbow barf. Skittles wants you to taste both rainbows. The candy maker became the first sponsor of NFL content...
Data pick of the day: Dominance of Alphabet
With Alphabet set to post healthy financial results this week and hot on the heels of the announcement of YouTube Red, GlobalWebIndex looks at just how important...
Yahoo signs search deal with Google after Q3 results
After a disappointing third quarter results, Yahoo has reached an agreement with Google on search and advertising. Under the deal, Google will provide Yahoo with...
Will Google’s Customer Match Make Hash of Traditional SEM?
Innovation is not always what it’s cracked up to be. Building something first sometimes means little more than clearing a minefield for those coming behind...
Adblocker Ruling Sets Back German Publishers; No More ‘Safe Harbour’ in Europe
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker court-ruling against publishers in Germany; Potential...
What Microsoft’s move to Baidu from Bing in China means
Bing has never really taken off in Asia. Most countries are seeing low single digital usage rates. And in China, it’s almost virtually non-existent ever...
Alexander Lee joins Razorfish China as COO
Razorfish has named Alexander Lee as the Chief Operations Officer of Razorfish China. Mr Lee comes to Razorfish from Yahoo!’s global R&D center, where he...
What holds marketers back in exploring content mktg?
For many marketing leaders, any conversation of content marketing rides on the thought that it has taken brands 15-20 years to figure out that they...
Marissa Mayer Joins Powerhouse Line-up at 2015 IAB MIXX Conference
Yahoo CEO to Share Her Perspective on the Future of Digital Media & Marketing in Fireside Chat with Jacob Weisberg, Chairman and Editor-In-Chief of The...
Another Yahoo Exit; Verizon Locks Down Data
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Shakeout Claims Scott Burke, Kathy Savitt The revolving door continues at...
Yahoo Japan Has No Interest In Being A Walled Garden
AdExchanger | The number one thing you should know about Yahoo Japan’s DMP: It’s not a walled garden. “Our data strategy is open, that’s the...
Instagram video ads called ‘highly efficient’ at 2 cents a view
Instagram recently opened for business to marketers, and it’s already rivaling parent Facebook, with some sources saying they’re paying as little as 2 cents a view for...
#mavericksindigital: How China’s Black Monday is impacting our industry
We’ve seen a massively volatile market the past two weeks with all major indexes making significant slides. Markets were already in the red last two...
Yahoo Is Buying Social Shopping Site Polyvore
It’s easier to sell ads if you can prove they push product. That’s why Google and Facebook have gotten into the e-commerce business, why Amazon...
Yahoo To Acquire Social Commerce Powerhouse Polyvore
AdExchanger | First Facebook bought TheFind. Then Twitter grabbed TellApart. Now Yahoo wants a piece of the ecommerce pie. The company revealed late Friday its...
