Provides Guidance for Publishers, Agencies & Marketers on Successfully Leveraging Native Advertising in Campaigns NEW YORK – Native has become a hot topic in the...
Celtra Builds Management Team to Expand Global Market Dominance in 2014 CAMBRIDGE, Mass. – Celtra Inc., the industry leader for rich media mobile ad creation,...
Next-Generation Ad Units Already Garnering Strong Adoption Due to Their Deep Interactivity and Engagement Benefits NEW YORK – The Interactive Advertising Bureau (IAB) issued the final...
Microsoft announced this week programmatic advertising is coming back to Outlook.com. Here Simon discusses how this benefits advertisers, with the ability to leverage standard-size creatives...
Asia Digital Marketing News Is The Tax Man Coming for the Mobile Ad Man? Are Mobile Marketers Missing The Mark on Consumer Expectations? Data Driven...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 24/11/2013
Katie Couric is near an agreement with Yahoo to create news programming for the web portal, said two people with knowledge of the talks. A...
BrightTag’s Asia-Pacific expansion plans are brighter now that the company has added an additional $27 million in financing from investor and partner Yahoo Japan. Existing...
It’s been a busy third quarter on the mergers and acquisitions front. Yahoo has been the most active acquirer of online and mobile companies in...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 16/10/2013
Yahoo reported third-quarter profit that topped analysts’ estimates but revenue that was flat as turnaround efforts by CEO Marissa Mayer continued. Profit, excluding some items,...
Yahoo, perpetually a step behind in recent years, was late to the native ad rush. Now, it’s trying to play catch-up. Visitors to Yahoo’s sites...
Inventor of Current TV Paradigm Sees Simulmedia As Future Of TV Ad Sales NEW YORK – Simulmedia, a targeted television advertising company, today announced that Philip...
CPXi Rounds Out Media Offerings with Addition of Leading Self-Serve Programmatic Creative Platform New York – Global digital media holding company CPXi (formerly CPX Interactive) has acquired Seattle-based AdReady, whose programmatic...
In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 17/09/2013
PubMatic, an ad technology company which caters to publishers, is planning to hire an additional 100 people before the end of the year to meet...
Sarah Kate Ellis Named SVP of Global Marketing, Joining Jason Shugars, PubMatic and Google Veteran, and Matthew Baggott as Data Scientist Alongside Two Software Engineers...
On Friday, comScore released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for the most recent quarter ending...
More
