‘The Ego-System vs the Eco-System’, By Gareth Holmes, UK Publisher Director, PubMatic
An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process, not based on logic, but...
Tagged: WPP
Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline
WPP’s audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Source: ClickZ Asia
Erich Wasserman, Co-Founder, GM EMEA & APAC, MediaMath, Discusses Recent Acquisitions & The Evolution Of The Platform
Erich Wasserman is Co-Founder and General Manager EMEA & APAC for MediaMath. Here he sits down with ExchangeWire to breakdown their acquisition developments and what...
Report: Australians on Facebook ‘like’ TV and retail
Home and Away was the second television show to enter the list, coming in fourth place overall, and was one of the most talked about...
German Programmatic View: Turn’s Oliver Weiss Gives Some Insight On The Local Data-Driven Ad Market
The third Ad Trader Conference is now only weeks away. This year’s event in Berlin on April 18 will focus primarily on how the key...
What are the pros and cons of Enhanced Campaigns so far?
1. What are the main benefits that you’ve encountered in switching over to Enhanced Campaigns? Jasdeep Mondae, search manager at SMV Group The primary benefit...
Andrex appoints smp to run Andrex Washlets experiential campaign
Andrex has appointed creative marketing agency smp tp run its experiental campaign for Andrex Washlets. The campaign comprised a multi-sensory stand, which includes a water...
The Drum daily jobs round-up: TBWA Manchester, RAR, Hall and Partners, Castle Galleries, The Little Black Book Agency
An account manager job is available with TBWA Manchester. The agency is looking to hire an individual with an agency background with strong strategic skills...
Future of Digital Marketing Malaysia 2013
The next will be the now in about 18 months. Digital marketing moves faster than any other market on earth. That makes peering into the...
Havas Media wins Wonder Cement account
India – Havas Media has won the media mandate for media duties for Wonder Cement in a multi-agency pitch including key industry players. Source: Marketing...
JWT scoops up Nissin’s noodle business
Hong Kong – The Japanese FMCG group has handed agency advertising duties for its best-selling Cup Noodle brand in Hong Kong. Source: Marketing Interactive
The Agency And Consultancy Collision
One of the biggest trends in the digital advertising/marketing space is the movement to replicate more traditional consultancy-like models. It is not a new business...
Three reasons why advertising and social media don’t mix
The struggle for power which brands are destined to lose Advertising grew up in an era of the ‘captive audience’, where large numbers of people...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-08-27)
Facebook launches agency education programme | News | M&M http://t.co/UznLqYW2 # 4 ways P&G dominated the Olympics with online video http://t.co/G1MF7XQA # Facebook Redesigns Messages...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-23)
Confirmed: LinkedIn Rolling Out 'Simpler' Homepage To All Users In Coming Weeks http://t.co/rrRLaIUs # Taco Bell Smacks Down Old Spice On Twitter http://t.co/J8mrdXjw # Word-Of-Mouth...
Infographic: Twitter vs. Facebook
Another one of these really smart infographics, this time from marketing agency Digital Surgeons. The graphic compares Facebook against Twitter to discern differences in demographics and usage preferences....
