At Home on the Range: The Psychology of Mobile
The following is a guest contributed post from James Ramsey, the CEO of digital creative agency Fiddlefly. In just under a decade, mobile devices have...
Tagged: WPP
AdPeople Japan Appoints Ed Thompson as Business Director
TOKYO – Continuing its rapid growth across Asia Pacific, AdPeople Worldwide announces the appointment of Ed Thompson as business director of its Tokyo office. As...
WPP Takes Stake In Commerce Startup eCommera
WPP is taking a stake London-based commerce startup eCommera, which is also working with the holding company’s clients such as cosmetics maker Clarins and luxury...
The Weekly Digital Marketing Update @ Copenhagen INK (24-02-2014)
Asia Digital Marketing News SMS and Social Media are The Peanut Butter and Jelly of Modern Mobile Marketing What’s the biggest threat to the agency...
What’s the biggest threat to the agency model?
The theme for this year’s Digiday Agency Summit was “hacking advertising,” and for many of the speakers at the event, that simply meant trying to...
DK & LEGO partnership driving social growth
Campaign Working with creative agency Albion London, DK launched its LEGO Minifigure Year by Year book to celebrate 35 years of the tiny human replica....
The Weekly Digital Marketing Update @ Copenhagen INK (17-02-2014)
Asia Digital Marketing News Kay Jewelers’ Hashtag #ekbkw Was Asking For It Confessions of Big Brand Social Media Managers Registration Still Open for mobileStorm’s Casino...
Agency Q4: IPG Places Hopes In Digital Services, Publicis-Omnicom Merger Might Be Delayed Until Q3
Investing in new and existing creative and digital talent in 2014 will be a key development pillar for Interpublic Group (IPG), the holding company said...
Acxiom Audience Operating System™ Builds Momentum, Adds New Features
Marquee partnerships accelerate; accolades continue Acxiom® (Nasdaq: ACXM ), the leading enterprise data, analytics and data-driven platform solutions company, announced the addition of several new...
Airbnb Swoops to Rescue of Reporters With #SochiProblems
Now here’s a real-time marketing execution that fits. Airbnb has spent today tweeting reporters complaining of horrendous accommodations at the Winter Olympics in Sochi, Russia,...
Mocean Mobile and Yahoo Launch Premium Mobile Ad Marketplace
Mocean Mobile selects the Yahoo Ad Exchange to combine premium mobile inventory with real-time programmatic buying and precise targeting NEW YORK – Mocean Mobile (http://www.moceanmobile.com), the...
Inside Super Bowl War Room, Hyundai Goes For Restraint Over ‘Oreo Moments’
Hyundai didn’t even try to dazzle the Twitter masses with an Oreo moment last night. Instead, knowing that virtually every other Super Bowl advertiser and...
Xaxis Buys Dutch Ad Net BannerConnect
WPP Group’s Xaxis addressable media unit has acquired Netherlands-Based BannerConnect, a 10-year-old ad network that evolved from roots as a traditional publisher network to embrace...
Should Brands Even Be in the Content Business?
Michelle Manafy is the editorial director of the Online Publishers Association Today, storytelling is a core competency for marketing and media companies alike. From the...
Rebooted Digg Begins to Gain Traction
Internet publishing brands rarely come back to life. Once you’re at the top and fall off, there’s no getting that magic back. Ask Friendster. Betaworks...
The Weekly Digital Marketing Update @ Copenhagen INK (27-01-2014)
Asia Digital Marketing News Yahoo Apologizes For Funny Gmail Tweet, Earns Internet’s Scorn Infographic: Your Twitter Marketing Cheat Sheet Publishers to Ezra Klein: Good Luck!...
