French World Cup team says ‘Yo’ to its fans with viral app
What’s French for “Yo?” If you’ve downloaded Yo, the simple, silly and hugely viral app, you may get to find out – the French Football Federation is...
Tagged: WPP
A Year Later, NSA Revelations Haunt Verizon in Germany
Germany favors Deutsche Telekom to replace Verizon Communications as a network provider after deciding to end the American company’s contract in the wake of reports...
The audiobook can get a breakthrough this summer – Riidr.com
While the e-book market in Denmark has grown steadily in recent years, audiobooks had a harder time taking hold. According to the research agency Epinion...
MMA adds to APAC Board of Directors; Ashutosh Srivastava is new Chairman
The Mobile Marketing Association (MMA) has added seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board...
Real Time Goes Big Time: UM, AOL Launch ‘Moments Marketing’
Looks like real time marketing is going big time. It was just announced that UM, an IPG Mediabrands agency, and AOL Platforms are together developing...
Post Cannes Lions: An ad tech player’s notes at a creative festival
It’s no secret that the advertising world is changing. At the Cannes Lions International Festival of Creativity last week, WPP Chief, Sir Martin Sorrell said,...
APAC Presents A Fragmented Challenge For Agencies, Programatic Can Help Them Scale
Ahead of next month’s ATS Singapore event pin 7 July, Phu Truong, TubeMogul. managing director, South East Asia, explains his opinions that traditional media buying...
What Brands Think About Programmatic Media Trading
Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey showing that only one-third of...
7 takeaways from Cannes Lions 2014
As the curtains fall on Cannes Lions International Festival of Creativity 2014, more than 22,000 – of which nearly 12,000 were registered delegates – return...
WPP awarded Holding Co award @Cannes Lions fourth time in a row
The Cannes Lions International Festival of Creativity has named WPP as Holding Company of the Year, for the fourth year running. The award followed the...
The vet and the virgin: Two different takes on Cannes
To say that Cannes has jumped the shark is lazy at best and a cliché at worst. To gauge whether Cannes really is the inspirational, productive collection...
IPG Mediabrands CEO Matt Seiler: Automation Trend Will Force New Agency Pay Models
Matt Seiler is remarkably on-message. For the past five years, the CEO of Interpublic Group’s media investment arm, Mediabrands, has banged the drum about the need for...
Digital agency XM Asia agrees to acquire SoFresh in Vietnam
XM Asia Pacific, a JWT company, is set to acquire a majority stake in Sofresh, a digital creative agency in Vietnam. The deal, XM Asia’s...
APAC wins 24 Cyber Lions; more metals, lesser Golds from 2013
It should spell good news for the region that in all agencies from Asia Pacific bring home 24 Cyber Lions. Last year, the count was...
WPP’s Martin Sorrell on what’s changing the creative-tech world
In the many conversations that Sir Martin Sorrell, CEO, WPP engages in – on stage or with the press – there are a few things...
Separating The Buy And Sell Side: Why Good Fences Make Good Neighbors
As we build up to ATS Singapore on July 07, we are asking some of our speakers to cast their over the local APAC market...
