ATS London: Brand Advertisers Go For Free
In the interests of helping to educate the mainstream marketing community, ExchangeWire has this year struck an agreement with trade body ISBA – the voice of...
Tagged: WPP
WPP names Randy Duax as Talent Director, Asia
WPP has named Randy Duax as its new Talent Director, Asia. In his new role, Duax will be responsible for senior talent acquisition and talent...
JWT Singapore partners with Gigya to gain consumer insights
JWT Singapore announced that it has signed on as a solution provider with Gigya. This deal that marks the newest advertising agency partner to join...
The ‘Ice Bucket Challenge’: A case study in viral marketing gold
Chances are, if you’ve spent any time on social media in past couple of weeks, you’ve seen some of your friends dump a bucket of...
Matt Briant quits Dentsu Mobius; heads to Walt Disney as Digital Mktg Director
Following a three-year stint, Matt Briant, Mobile Media Strategist at Dentsu Mobius, is headed to the other side of the table. Mr Briant is headed...
Lowe and Partners has a new APAC Engagement P’lanning’ Director
Matt Lanning has been appointed to the newly created position of Engagement Planning Director, working across both the Lowe and Lowe Profero brands in Asia....
Nasmedia and Lotame announce strategic partnership
Lotame has announced a strategic partnership with Nasmedia. Through this exclusive partnership, Lotame’s data management platform (DMP) will be integrated within Nasmedia’s tech stack, and...
M&A Trends; WPP Gets Flexible
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What’s With The M&A? The NY Times explores the recent mergers and acquisitions trend...
Meet ScoopWhoop, BuzzFeed’s fast-growing Indian clone
It is testament to Buzzfeed’s success that it has spawned a serious of knockoffs abroad. In India, there’s ScoopWhoop, Buzzfeed’s clone that churns out headline...
Eugene Cheong leads Socialathon 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
Eugene Cheong leads Socialathon Awards 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
Buying ads made easy
Amazon has built a self-serve tool to allow advertisers to purchase ads directly from the company in real time. The self-serve tool is for ads...
P&G will merge or divest more than half of its brands
Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands globally as it restructures to focus on its top...
Ensemble Australia repositions and expands to full service creative
Ensemble Australia is positioning itself to take on full service creative assignments from clients, expanding the agency by introducing design, digital development, in-house production as...
Phive Rivers’s digital mandate bagged by Percept’s Allied Media in India
Phive Rivers, a premium fashion brand for bags, which recently awarded their brand business to Hakuhodo Percept, has also signed up with Allied Media as...
Ensemble Australia repositions; expands to full service
Ensemble is positioning itself to take on full service creative assignments from marketers in Australia. The agency has introduced design, digital development, in-house production as...
