The AUG Agency eyes $15M in PE funding; charts listing plan by FY16
The AUG Agency (TAA) is in talks for a large round of private equity funding and is targeting to go public through reverse takeover (RTO)...
Tagged: WPP
WPP adds digital to Scott Spirit’s mandate; Mark Povey named COO-WPP Digital
WPP is adding more power to WPP Digital with expanded roles for its senior leaders. Mark Povey, General Counsel at WPP has been named, the...
Nestle: ‘I Want to Spend More… But Robots Don’t Buy Kit Kats’
Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to provide 100% transparency, and media...
Havas Media Ortega appointed Media AOR of Inbisco Philippines
Inbisco Philippines, a FMCG company counted amongst the top 25 advertisers in the country, has appointed Havas Media Ortega as its media agency of record....
Coming to Snapchat: live sports broadcasting
Snapchat has grand ambitions to become a dominant mobile media platform, and it has taken one step closer with live sports. The popular messaging and media-consumption app...
Storytelling in high-growth markets
A good story can break through geographic, linguistic, technological and even cultural boundaries. And thanks to the rapid adoption of mobile phones in high-growth countries,...
The Challenges of Programmatic Buying in LatAm
Digital media, and especially buying it programmatically is still seen as an ‘emerging platform’ in Latin America, this is despite audiences there spending more time...
Agency Rebate Tensions Explode Into The Open, As Former Mediacom CEO Decries ‘Kickbacks’
Agencies are not transparent about their actions. Agencies recommend media that is off-strategy when it works for their gain. Agencies accrue media earned by advertisers’...
blinkx Media UK Bolsters its Millennial Portfolio with Fullist.co.uk
blinkx Media has partnered with Fullist adding to its growing portfolio of premium sites targeting millennials London – Digital media agency blinkx Media announces today...
#AwalBaru: Twitter sets up shop in Indonesia
Twitter has opened an Indonesian office, making the announcement through a Tweet from its new handle @TwitterID account. Indonesia kicks off the company’s expansion plans...
Ad Tech Industry Losing Sight of the Consumer, Needs Disclosure
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It...
Dentsu Aegis Network acquires digital mktg agency Emerald in Vietnam
Dentsu Aegis Network has entered into a definitive agreement to acquire a stake in Emerald, a full service digital marketing agency in Vietnam. Emerald will...
The Echo Chamber: So You Are In Ad Tech… What Does That Mean?
This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You’ll be glad to know it...
Merkle Launches Atlas Advertising Partnership
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced a strategic partnership...
Pinterest’s plan to win over agency creatives
Pinterest’s head of brand and agency strategy Kevin Knight administered a simple test on Tuesday. Splashed on an extra-large screen monitor behind him were two “pins,”...
Ranbaxy parks digital mandate with Havas Media Group India
Ranbaxy has appointed Havas Media Group India as the digital AOR for its consumer healthcare brands post a multi-agency pitch, which included the incumbent in addition to...
